Nando’s Grocery team took their world famous (but still relatively unknown in the US) sauce line for a tour of Atlanta. The project involved transforming a warehouse into a week long, art and flavor filled, Nando’s PERi-PERi experience on The Beltline. BYT assisted with influencer sampling and relationship building, press outreach, talent booking as well as running the experience’s social media presence from strategy to creating social content creation and execution. resulting in millions of social impressions throughout the campaign. The campaign was so successful that it was the recipient of the 2017 Grocery Manufacturers Association CPG Award for Innovation and Creativity.
Facebook Interactions: 377,929
Event Date: May 6, 2016