In 2016 BYT helped launch Washington’s biggest recreational biking event – the 8000 person strong DC Bike Ride through a launch strategy that combined:
-Earned media (locally and regionally)
-Biking and fitness community activations
-Original social media content
-Programming of the FINISH FESTIVAL (feat. Questlove and White Ford Bronco), set in front of the iconic back drop of the US Capitol.
DC Bike Ride is now in its 4th reiteration and BYT is still its communications and marketing agency of record, seeing the event grow and expand beyond its original footprint.