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by Joey Schaefer

South By Fucking South West. You have done me well…

You’ve all heard the generic recap, ‘tons of music, partying, meeting up with friends, a couple hours of sleep, a lot of food (sometimes free), and a lot of booze (sometimes free).’ Let me avoid that monotony.

I saw boobies, an 11-year-old DJ, Macklemore walk over his crowd, Trae the Truth bring out T.I., B.o.B and Pharrell (below) for a Fader Fort guest appearance, for starters. IT WAS EPIC.


The streets and venues of Austin were full of treats, like the one morning I casually walked by Andrew McMahon or chilled in the Fader Fort next to Danny Brown, Trash Talk and HOT 97’s Peter Rosenberg.

For five days, thousands of artists traveled to Austin to perform, party and collaborate.

Who woulda thunk French Montana would bring out Macklemore for a “Thrift Shop” performance or The Afghan Whigs would bring out Usher to perform rock arrangements of “Climax” and “OMG.” SXSW is really about experiencing the unexpected. It’s about seeing your favorite artists and discovering new ones.

A few other favorite SXSW acts: The BotsMac DemarcoWavves Icona Pop

Until this week I had never seen Earl Sweatshirt. In one week saw him three times…


At the Green Label Sound showcase, Earl took the stage before hip-hop head DJ Premier gave the crowd a live history of hip-hop. Nick Cannon (yes, Nick Cannon was there) chilled on stage while DJ Premier got the party rocking to 80’s and 90’s hip-hop like Naughty By Nature, Kool Herc, Nate Dogg and ODB. If you don’t know DJ Premier, it’s not a big deal; he’s just half of the duo Gangstarr…


Joey Bada$$ then linked up with DJ Premier to perform his new single “Unorthodox”, connecting the two generations of hip-hop; Premier being 46 and Bada$$, just 18. Joey Bada$$ and his crew, Pro Era, closed out the night, playing jams off his debut mixtape 1999.


The week couldn’t have ended any better. After catching Lunice’s dope set at the 1100 Warehouse, I found myself at some hardcore screamo show. I quickly left that and headed back towards 6th street for some grub. I walked nine steps past Stubb’s and remembered Vampire Weekend was closing out the week there. Sure enough, I got there in time to catch “Oxford Comma,”, as well as a bunch of tracks off of Contra.

The week was magical. Besides being drained from long days and late nights, I didn’t want to leave Austin and the euphoria of music at all hours. Already looking forward o next year. Only 357 days until SXSW 2014!

  • Earl Sweathshirt:


  •  Domo Genesis:


  •  Joey Bada$$:


  •  Future:


  •  B.o.B.


  •  T.I.


  •  Pharrell:


  •  Trae The Truth:


  •  The Bots:


  •  Ra Ra Riot:

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