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The “Spring Collective Basket Giveaway” (“Sweepstakes”) is open to legal residents of the District of Columbia, Maryland and Virginia who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, its affiliates and subsidiaries; advertising and Sweepstakes agencies, wholesale distributors, retail licensees, and all other service agencies involved with the Sweepstakes, and members of their immediate family (spouse, parent, child and sibling), are not eligible to enter or win.  The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning the prize is contingent upon fulfilling all requirements as set forth herein.


Sweepstakes begins at 10:00:00 a.m. Eastern Daylight Time (“EDT”) on April 20, 2020 and ends at 12:00:00 p.m. EDT on May 6, 2020 (“Sweepstakes Period”).  The Sweepstakes Period is divided into three (3) entry periods (each an “Entry Period”) as defined in the chart below. Sponsor’s computer is the official time keeping device for this Sweepstakes.


Entry Period Start Date/Time End Date/Time Drawing Date
1 04/20/20;10:00:00 a.m. EDT 04/22/20;12:00:00 p.m. EDT 04/22/20
2 04/27/20;10:00:00 a.m. EDT 04/29/20;12:00:00 p.m. EDT 04/29/20
3 05/04/20;10:00:00 a.m. EDT 05/06/20;12:00:00 p.m. EDT 05/06/20



Entry Period 1: Instagram: Look for Sponsor’s Sweepstakes post on Persephone Maglaya’s Instagram page @everydayvogue inviting followers to enter for a chance to win a prize.  In the comments section of the Sweepstakes post, submit a question about Hoegaarden Cherry Blossom that you would like to have answered during the live stream of a “Q&A Session” scheduled to occur on April 23, 2020 on Persephone Maglaya’s Instagram page (“Entry”).

Entry Period 2: Instagram: Look for Sponsor’s Sweepstakes post on Rachel Moon’s Instagram page @rachmoon inviting followers to enter for a chance to win a prize.  In the comments section of the Sweepstakes post, submit a question about Hoegaarden Cherry Blossom that you would like to have answered during the live stream of a “Q&A Session” scheduled to occur on April 30, 2020 on Rachel Moon’s Instagram page (also an “Entry”).

Entry Period 3: Instagram: Look for Sponsor’s Sweepstakes post on Sarah Phillips Instagram page @fiftytwothursdays inviting followers to enter for a chance to win a prize.  In the comments section of the Sweepstakes post, submit a question about Hoegaarden Cherry Blossom that you would like to have answered during the live stream of a “Q&A Session” scheduled to occur on May 7, 2020 on Sarah Phillps Instagram page (also an “Entry”).

For all Entries:

You must be a registered user of Instagram and follow @hoegaarden on Instagram in order to enter the Sweepstakes on Instagram.  Instagram registration is free and can be obtained by logging on to www.Instagram.com and following the online instructions to open an account.

If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.

Entries must be received and recorded during the Sweepstakes Period. No other forms of Entry are valid.  See Appendix A for additional Entry Guidelines. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Appendix A) or any other commentary or material which Sponsor, in its sole discretion deems inappropriate.


Two (2) potential winners will be selected in a random drawing to be held on or about each Drawing Date as defined in Rule #2.  All drawings will be conducted by Sponsor or Sponsor’s representatives, whose decisions are final in all matters relating to this Sweepstakes. Non-winning entries do not carry forward to subsequent Entry Period drawings.  Odds of winning depend on the number of eligible entries received per Entry Period. Limit (1) prize per person.


All prizes will be awarded. Potential winners will be notified via direct message on Instagram and will be required to respond to the notification within twenty-four (24) hours indicating whether he/she can accept the prize. If a potential winner does not respond to the notification within the twenty-four (24) hour time period, prize will be forfeited and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.

Potential winner may be required to complete, sign and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor or Sponsor’s representative within forty-eight (48) hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and an alternate potential winner will be randomly selected.

In the event of noncompliance within any stated time period, the prize will be forfeited and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner.

Sponsor is not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.


Prize (6 total; 2 per Entry Period; see Rule #2; see Rule #4): Each winner will receive one (1) Hoegaarden picnic basket.  Alcohol beverages are not part of the prize. Approximate Retail Value (“ARV”) is $100.00. !f winner cannot accept prize as specified by Sponsor, prize will be forfeited and awarded to an alternate winner.  Total ARV of all prizes is $600.00. Any difference between stated value and actual value will not be awarded.

Prizes are non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor.  If prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value.  Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.

If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor.  If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, prize will be forfeited and will be awarded to an alternate winner.


Anheuser-Busch, LLC and each of its affiliates, subsidiaries, and agencies, and Persephone Maglaya, Rachel Moon and Sarah Phillips (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrants or any other person’s computer or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and determine the Winner from valid, non-suspect Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding Entries received from multiple users having the same Instagram account, the authorized subscriber of the Instagram account used to enter will be deemed to be the entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the Instagram account by the organization responsible for assigning the Instagram account.  All materials submitted become the property of Anheuser-Busch, LLC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU

Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and Sweepstakes agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Sweepstakes or in any Sweepstakes-related activity, and (b) Winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, submitted biography, voice and/or likeness and prize information, and/or Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and Sweepstakes purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval.


You grant Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable and transferrable right and license to exploit your Entry (including, without limitation, your name and likeness and the names and likenesses of any and all persons in the Entry, and any intellectual property rights (e.g. copyright, trademark, etc.) contained in the Entry) in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without limitation, your Entry and any person’s property (physical, personal, intellectual property rights, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Entry being associated with a particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to, such use including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of your Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules.  The place of arbitration shall be St. Louis, Missouri.


See Sponsor’s privacy policy located at https://www.hoegaarden.com/privacy-policy.html (“Website”) for details regarding the use of personal information collected in connection with this Sweepstakes. If you are verified as the prize winner, your first name, last initial, city and state will be included in a publicly-available winner’s list.


For the names of the winners, send a direct message to the Hoegaarden Instagram account and include “Spring Collective Basket Giveaway Winner’s List Request” by July 7, 2020.


Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.

© 2020 Brouwerij Van Hoegaarden N.V., Hoegaarden® Beer, Imported by Import Brands Alliance, St. Louis, MO.  Owned by InBev, S.A.


This Sweepstakes is in no way sponsored, endorsed or administered by or associated with Instagram.  Any questions, comments or complaints regarding this Sweepstakes shall be directed to Sponsor and not to Instagram.