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all photos: Franz Mahr

In case you missed the memo (and the one million glossy ads all over every October magazine issue to land on your doorstep), Pharrell Williams busted into the “celebrities-with-liquor-brands” scene with QREAM, a liqueur “fit for a queen and her court of friends.” QREAM (with a Q) comes in 2 flavors as of right now: strawberry creme and peach creme and is intended to be consumed in cocktails, on the rocks, in cupcakes and beyond.

Anyhoo, this past Friday Washington Life Magazine & Diageo hosted a big kick off for the brand at DC’s DECATUR HOUSE. Adrian Loving DJ-ed, Pharrell AND Chuck Brown were in the same room, and let’s face it, this was all about the people watching–so people watch!

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