All photos: Dakota Fine & Shauna Alexander
In what proved to be quite a stroke of genius from the W Programming department, super blogger/inspiration Leandra Medine (aka The Men Repeller) stopped by the hotel last week for an open-to-public book signing of her debut “Seeking Love, Finding Overalls.” DJed by fellow NYC it girl Hannah Bronfman, since two modern style icons are always better than one.
This combo pack resulted in what can only be described as a total and complete stampede of every style blogger, wannabe style blogger, friend-of-style-blogger, long-suffering-boyfriend-photographer-style-blogger arriving to the W in their most difficult shoes and touch/hug/try-to-talk-to-Leandra.
The lady of the hour itself was as cool as the other side in a menswear shirt and jeans with a voluminous skirt on top, taking it all in stride. We chatted with her briefly about the book title (“I guess I just felt like overalls the day we were deciding on it”), the transition from a blog to a fully-fledgling empire (“I think we’re only JUST NOW in that moment, everything else has just been leading up to this”) and the importance of humor both in life and in dressing (“To me, my sense of humor was never not going to be part of it, because it is such an intrinsic part of who I am as a person, and the way you dress needs to reflect what your personality is”).
When asked about her fans, she gamely admitted that the conversations that happen on the site is what keeps pushing her. “These people are so smart, so engaged, you don’t want them to see through you.” Comments are, after all, content too, and what keeps the readers coming back and staying engaged. The site has gone through a little bit of a transition with the ascent of social media, especially Instagram, where they now consciously try to just have good, provoking editorial work online, and Instagrams et al are used for those previous staples of fashion blogging: the day-to-day, the outfits and the details. Without evolving, we’ll get nowhere.
Then, it was time for mini MAN repeller cupcakes, some serious outfit watching and pretty much no men (that were not contractually obligated to be there) in the room. So-a success. We’ll let you wade through the photos (ARE YOU IN THEM?) and don’t forget to grab the book. You’ll laugh, you’ll cry, you’ll start using the term “arm party” a lot.