Over the past few weeks we’ve had an amazing time producing Hoegaarden’s Spring Collective – a content series designed to bring nature into your home! Hoegaarden introduced a new beer inspired by DC this year, Hoegaarden Cherry Blossom and partnered with the local community to showcase on instagram lives creative ways to bring spring home, from your home (apartment!) garden to your stay-at-home picnic basket, to a taste of nature in a bottle.
Each segment also raised money for a local non-profit, chosen by the creators to pay forward the generosity of the season, and we are excited to share that we will be making donations to American Farmland Trust , We Are Family DC, Dreaming Out Loud, World Central Kitchen, Martha’s Table, Capital Area Food Bank, So Others Might Eat, Meals on Wheels, Feeding America, ROAR NY and Frontline Foods. That’s something worth raising a glass for!
The initial run of the series concludes this week and we hope you can join us tomorrow and Friday for these AMAZING segments featuring some of our favorite women in food and beverage industry:
Hoegaarden x Walk With Locals: Natural Happy Hour Conversations
4pm – Thursday 5/7 – @brightestyoungthings on instagram
Supporting I See You Foundation
Join Walk with Locals founder Carl Maynard in conversation with special guests every week. This week’s guest is Sarah from @fiftytwothursdays.
Hoegaarden x Pineapple Collaborative
6pm – Thursday 5/7 – @brightestyoungthings on instagram
Supporting ROAR NY
Join founders Ariel and Atara as they share insights on creating community through food and bringing nature into your daily life during the COVID-19 crisis and share some indoor picnic essentials! Join us live on the @pineapplecollaboartive & @brightestyoungthings instagram at 6pm.
Hoegaarden x Chaia Tacos
2pm – Friday 5/8 – @brightestyoungthings on instagram
Supporting Frontline Foods
Beloved unconventional taco shop takes over the BYT Livestream to bring nature right into your homes with a “Host Your Own Taco Picnic”. Join us live on the @brightestyoungthings instagram at 2pm.
#SpringCollective Live Series is Presented by Hoegaarden