Live DC: HitRECord on the Road with Joseph Gordon-Levitt @ Warner Theater
Alan Zilberman | Nov 15, 2012 | 2:27PM |

All photos: Emily Cohen

The crowd at the Warner Theater, predominantly young women, sat with bated breath as the minutes ticked by. I say “crowd” and not “audience” because the HitRECord tour involves collaboration between ticket-holders and actor Joseph Gordon-Levitt (JGL), the evening’s master of ceremonies. No one knew exactly what to expect from JGL – Tuesday was the first evening of his six city tour – but that did not stop their shrieking when he took the stage. For the next hundred minutes, JGL guided the crowd through his participatory content creation website, showing HitRECord highlights and having them create spontaneous video. The evening was more of a pitch than a performance, and JGL’s genuine charm was not enough to overcome the event’s shortcomings.

HitREcord with Joseph Gordon-Levitt

Wearing a t-shirt and jeans, JGL took the stage with a video camera on a stick. The large screen behind him created an unlikely mirror: by broadcasting the camera’s feed, we could see the actor’s perspective in addition to ours. He kept asking, “Are you recording?” and told us that the raw we shot that night would be part of an larger video on HitRECord. He actually repeated the entrance so more people could record it the second time.

The opening minutes felt weirdly egalitarian – JGL loosened the divide between stage and orchestra – and the vibe was infectiously positive. Moments later, he invited a woman on stage who caught his eye with a tweet and a HitRECord hash tag. She told him how she finished studying abroad in the Amazon, and she wanted to fight on behalf of natives who have their livelihood threatened by a dam. He asked her, “Are you going to start collaborating for us on HitRECord?” and she said, “Yes.” She was giddy as she left the stage – who could blame her – and the crowd shared her enthusiasm.

>>>>>>>>>>>> Here is a Featured Event >>>>>>>>>>>>
Saturday 04/22
Paul Rodriguez LIVE from Original Latin Kings of Comedy @ Arlington Cinema & Drafthouse
$25 / $25
Longtime comedian Paul Rodriguez has been making audiences laugh all over the world (in Spanish and English) for nearly three decades with his unique brand of humor that is a perfect blend of his Latin heritage, the American dream and his undeniable universal appeal. As an actor and comedian, Paul Rodriguez’s multi-faceted career includes starring roles and featured appearances in over 45 films and countless television series and comedy specials. Voted one of the most influential Hispanics in America and awarded the Ruben Salazar Award by The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the United States, Rodriguez has remained a constant force in his community and the world of comedy throughout his career. Rodriguez's film credits include "Without Men" with Eva Longoria and Christian Slater; "Cats & Dogs: The Revenge of Kitty Galore;" "The Deported," "I’m Not Like That No More"with comedian Felipe Esparza (2010 "Last Comic Standing" winner), Disney’s blockbuster hit "Beverly Hills Chihuahua," "The World’s Fastest Indian," "A Cinderella Story," "How to Get the Man's Foot Outta Your Ass," "Ali," "Tortilla Soup," "Crocodile Dundee in LA," "Rat Race," "Bloodwork," "Chasing Papi"and "D.C. Cab," among others. The multifaceted entertainer recently wrote and performed his first-ever one-man show "Just for the Record," which is now available on DVD. In this tell-all theatrical piece, Rodriguez takes audiences on a journey through his remarkable life, including his childhood in Mexico, to his family's move to Compton, California (where he grew up), his illustrious career and the significant relationships and moments that helped shape his life along the way. Rodriguez has hosted several hit series, including the entertainment talk show "El Show de Paul Rodriguez," an entertainment talk show for Univision which reached over 50 markets throughout the United States and an international audience in over 17 countries in Central and South America. His additional hosting credits include the The NCLR ALMA Awards, The Tejano Music Awards, Showtime’s Latino Laugh Festival and his own television specials "Back to School" and "Behind Bars." He recently hosted "Mis Videos Locos with Paul Rodriguez” on Tr3s: MTV, Música y Más. As an accomplished writer, director and producer for television, motion pictures and feature shows, Rodriguez has several hit projects to his credit including the comedy concert film "The Original Latin Kings of Comedy," which he executive produced and starred in along with Cheech Marin, George Lopez and Carlos Mencia; the feature film "A Million to Juan,"which he also wrote, directed and starred in; six comedy specials for HBO including "Loco Slam, " "Live in San Quentin" and "Idiots and Armadillos." As executive producer, he recently struck comedy again with his Comedy Central stand-up concert DVD, “Comedy Rehab.” In addition to his many hit comedy specials in English, Rodriguez has the distinguished credit of performing the first-ever one-hour standup comedy special in Spanish, "Dime Con Quien Andas,"for Telemundo. Among his many credits, Rodriguez has also made guest appearances on several Late Night shows including "The Wanda Sykes Show,""The Tonight Show with Jay Leno," "Last Call with Carson Daly,"and "Politically Incorrect." Additionally, he has guest starred in several television series including "Extreme Makeover: Home Edition," "Kathy Griffin: My Life on the D-List," "Shaken Not Stirred," DIRECTV’s"S upreme Court of Comedy,"Showtime's original series "Resurrection Boulevard"and"American Family." He has also lent his voice to popular animated series including "King of the Hill,""Dora the Explorer" and "The Proud Family." Rodriguez’s first big break came while doing comedy warm-ups for Norman Lear's show "Gloria."Lear ultimately wrote and developed a weekly series for Rodriguez entitled "a.k.a. Pablo," which is enshrined at the Smithsonian and holds the distinct honor for being the first television show about a Mexican American family on mainstream American television.
>>>>>>>>>>>> Ok, back to the article! >>>>>>>>>>>>

HitREcord with Joseph Gordon-Levitt

The rest of evening fell into a pattern: we watched the HitRECord highlight reel, and then JGL would come out and interact with the crowd some more. He invited eager collaborators on stage for auditions. They danced, talked about “The Road” as a theme, provided voice-over work, and sang. Emily Cohen, BYT’s photographer for the evening, was the first person to try-out for an alliterative voice-over, and she had trouble getting through the testy tongue twister (“It’s hard,” JGL quipped afterward).

For a while, sheer enthusiasm made up for technical snafus. During the dance try-outs, for example, the house had trouble getting the right video feed on the screen. But as the evening continued, the process became more important than the product. It didn’t matter that the riffs about The Road were rote, that closing song was unintelligible, or that JGL’s wasn’t paying attention to where his camera was filming. Members of the crowd still stampeded the stage when they were invited to sing. But when it comes to the quality of content, this kind of spectacle is problematic.

HitREcord with Joseph Gordon-Levitt

HitRECord’s novelty is that anyone can collaborate.  Join the site and soon you can edit a short film, or provide different voice-overs for the same footage. The problem with this model is how shared ownership leads to a less unique product. Many of the short films were a mash-up of Wes Anderson and Edward Gorey. The video collages were like audition tapes for a Deathcab for Cutie video; “tiny films” that barely lasted twenty seconds and deserved even less thought.  With each subsequent round of video, the crowd got more and more restlessness. They wanted for another chance to touch/see JGL, and didn’t care to sit through another precious cartoon that is already streaming on the HitRECord website. At times, crowd chatter was louder than the cartoon’s audio.

Content ownership is important. It’s the reason the crowd loves JGL: without independent and major film studios, complex entertainment like Looper and 500 Days of Summer wouldn’t be possible. While JGL founded the company with his brother in the early aughts, his celebrity is what subsidizes his website and its subsequent tour. Throughout the evening, JGL tried to make the case his approach to collaboration – phone cameras and all – will change how we create content. Yet what distinguishes his site is hardly different from the way videos typically develop. Even without a cynical tour, the proliferation of a meme on YouTube or Tumblr is an organic process, just like a HitRECord video. The underwhelming evening at Warner Theater included some big news: JGL announced HitRECord will soon become a TV show. It’s an exciting project until you realize that HitRECord TV will be a twee riff on Tosh.0, except the host of the latter does not look so good with his shirt off.

HitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-Levitt

HitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-LevittHitREcord with Joseph Gordon-Levitt

 

Comments:
Recent Comments:
  • hMVYIw says:

    more info ambien overdose in cats – zolpidem side effects depression