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Shapeshifter, hell raiser, voice of a generation: Bob Dylan is all those things, but he’s also the shrewd mind behind one of the more sustainable and successful careers in American popular culture, still going strong long after most of his peers have faded away. Celebrating the release this month of his legendary Basement Tapes, 47 years after they were originally recorded, here is Dylan, the man and the brand, by the numbers:

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This originally appeared in the We Work Magazine. Republished with permission.