Pink pastel wigs and red thigh-high boots might not sound like the wardrobe of a CEO but for BibleGirl, lip-syncing at the clubs and running a company are all part of the same day’s work. Just check out any of her social media pages: you’ll see “CEO” listed right under “Internet Reality Trash.”
Embracing both titles with pride, BibleGirl might be the world’s most Millennial drag queen. She’s pure 2000’s trash from top to bottom with a ditzy demeanor and a messy, vulgar, Britney Spears-inspired aesthetic. And, beyond that, since starting drag in 2013, BibleGirl has been using social media to build a brand. “I knew [a career in drag] was only going to work if I cranked out a drag character concept revolving around media and viral marketing,” the entrepreneur explains to Hornet.
While many performers use Instagram as a public portfolio, for BibleGirl it’s more. Rather than a documentation of performances that end upon leaving the club, BibleGirl’s social media presence is a part of the performance itself. “For myself as a queen, I wanted to tap into the idea of virality, and how virality can open doors to any possibility if it’s harnessed the proper way…I just wanted to be the spam account of drag. Something viral, something silly, something not to be so serious and fun,” she said to Out Magazine. Viral, silly, and fun, BibleGirl has essentially become a meme.
It’s a brand the Internet sensation embraces wholeheartedly down to her name, which comes from “parodying MySpace culture back in 2007.” BibleGirl666, as she’s known online, is the Millenial’s made-up screen name that pokes fun at the very idea of Internet personalities. In fact, the ironically Jewish drag queen’s persona is a collage of different parodies that come together in one delightfully cheap character. There’s the part that’s based on the “’16 and Pregnant,’ MySpace famous, hot mess white girls that drank too much,” but there’s also the part of BibleGirl that parodies herself, or rather, what people say about her.
BibleGirl has been a figure that people love to hate. Just check Reddit, you’ll see hundreds of posts and comments complaining about her abrasive, cheap drag. Instead of getting into fights, one of the sarcastic queen’s first big online actions was to twist that negativity into launching a #BibleGirlSucks campaign that gained her quite a loyal fanbase. The more hate the artist receives, the more material she has around which to craft the totally absurd, exaggerated horror that is BibleGirl. “Any criticism that comes from other people that may not necessarily like you, is something that can further fuel you fire, so take that noise and turn it into something beautiful,” she advised in an interview with Gay Times.
That ability to take channel hate into success, that incredible knack for self-deprecating humor, is what makes BibleGirl so funny and relatable to her younger fans. “[Teenage girls] and kids on the LGBTQ spectrum are told to suppress who they are in different facets,” the Instagram star noted. “To be able to to see a drag queen hold their head high and be who they are, that takes a strong hold of someone. It becomes this passion and adoration for someone who represents everything they’re told they shouldn’t be.”
BibleGirl is hilarious, outrageous, stupid, and totally indulgent, but she’s also a business mogul, having used her Internet fame to found and fuel the leading retailer of official drag queen merchandise, Drag Queen Merch. BibleGirl’s company, which is committed to giving drag artists of all kinds an easy platform to sell apparel, is wildly successful. It’s simply the place to go to support all your favorite drag artists, both on and off Drag Race.
This incredible mind for business coupled with her brash demeanor has led to BibleGirl being called “the Kim Kardashian West of drag,” an epithet the entrepreneur has been working towards her whole career. “I’m obsessed with how [the Kardashians] have built this empire out of nothing but being really good at business,” BibleGirl relates to Mic. “I like to draw a lot of parallels to how they’ve marketed themselves and been very unapologetic, putting everything they do out there. They know how to hone social media as a second language.” And just last year, BibleGirl, like Kim, even launched her own app.
Despite such major pop cultural influences and the sheer ‘basic-white-girl-ness’ of BibleGirl’s hyper-Millenial drag, there’s something decidedly punk rock about the performer. After all, she has been banned from just about every social media platform for reclaiming homophobic slurs or even simply speaking out about being banned. Sure, she’s not punk in the same terrifying, gritty way as Christeene, but in parodying some of the most mainstream, over-represented members of society, BibleGirl has become a leading symbol of drag’s counterculture.
As a champion for the underdogs of the drag community, BibleGirl and her company strive to create alternative avenues through which Drag performers who are too messy or weird or unpopular to fit Drag Race’s checklist might enter the mainstream. “I really want to help out my girlfriends capitalize on their shit because they should be, they shouldn’t be having a TV culture nominate what they can and can’t do with their own art and business.” That’s why, when Hot Topic wanted to start selling a line of Drag Queen Merch t-shirts, the queen, who has stopped auditioning for Drag Race herself, insisted that they include a mix of products from Ru girls and local queens.
It’s moments like these when we see the real humanity of BibleGirl shining through that carefully crafted, mouthy online persona. Instead of letting her drag sit comfortably in a careless, apolitical position, BibleGirl uses her outspoken drag character as a megaphone through which to speak up about issues affecting her community. For example, the business savvy queen is an advocate for a drag union.
As the drag industry becomes bigger and bigger, individual performers themselves become smaller and smaller when going up against large producers and promoters not all of whom treat the performers fairly. Just recently, BibleGirl spoke out against an Australian promoter who refused to pay her as well as other queens who had not been on Drag Race. BibleGirl used her huge Twitter following to circulate the hashtag, ‘pay BibleGirl’ and garner support for her situation. On the subject of unions, the advocate urges, “In fairness to kids who work their asses off on a local level–whether they want to be on Drag Race or not–they deserve to have benefits.”
— 𝔟𝔦𝔟𝔩𝔢𝔤𝔦𝔯𝔩 (@BibleGirl666) September 20, 2018
From capitalizing on her own misfortune to embracing every aspect of meme culture, BibleGirl truly knows how to work the social media game. She’s a pioneer for any 21st century drag queen, who’s not just adept online but also entertaining as hell. In a style reminiscent of John Waters, BibleGirl uses a sharp sense of humor to bring glamour and desirability to all that is cheap and trashy and vulgar. And, of course, her meme Instagram account is deep fried and top notch.