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all photos by: Priscilla Ledesma

The third annual Front Row at Bethesda Row kicked off on Thursday with a screening of Bill Cunningham New York, an award-winning documentary that’s been gathering endless praise since its release in March. The film chronicles Cunningham, a long-time New York Times fashion photographer, and without giving anything away, I must say, it’ll make you reevaluate the way you feel about fashion.

The weekend was filled with trunk shows, in-store events, and specials at Bethesda retailers and restaurants, including complementary makeovers at Aveda and mini-spa treatments at Equinox.

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While Saturday was dedicated to kids, with Lego building, a cooking demonstration by Cacao, and a “Fancy Nancy Story Time” hosted by Barnes & Noble, day two of Front Row featured the event’s main attractions: a runway show, showcasing summer collections and fall previews from retailers that included Urban Chic, Ginger, Pink Palm, and Sassanova, as well as a signing by Kelly Cutrone, founder of fashion PR firm People’s Revolution and star of Bravo’s “Kell on Earth,” for her self-help book Normal Gets You Nowhere, the follow-up to New York Times best-seller If You Have to Cry Go Outside. In contrast with her TV persona, Cutrone was very warm and friendly, spending generous amounts of time with fans, personalizing every autograph.

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The fashion show itself went smoothly, despite starting ten minutes late. The audience was particularly loud, shouting “oohs” and “ahs” – although mostly directed at one very popular male model. Local personality sightings included Mary Schmidt Amons of “Real Housewives of D.C.” fame and K Street Kate’s Kate Michael, who walked in the show.

All in all, it was a nice weekend of events, spotlighting Bethesda and its businesses. Here’s to next year.

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