BREAKING: Sweetlife Fest just flipped the script, adding a SECOND STAGE LINE-UP ft. Delta Spirit, Twin Shadow, Zola Jesus, The Knocks, Ben Browning, BLUEBRAIN+MORE…. So how stoked are you NOW?
SWEETGREEN’S 2012 SWEETLIFE FOOD & MUSIC FESTIVAL ANNOUNCES 2nd STAGE (a.k.a THE TREEHOUSE) LINE-UP & CURATED FOOD EXPERIENCE A DOZEN BREAKING ACTS AND STAR-STUDDED FOOD FOREST ADDED TO THE APRIL 28th FESTIVAL AT MERRIWEATHER POST PAVILION
WASHINGTON, D.C., March 21, 2012 – While blockbuster and Grammy-winning electronic, hip hop and indie acts will top the bill at the 2012 Sweetlife Food & Music Festival Main Stage, the creators of sustainable eatery sweetgreen announced today the line-up of the second stage, a.k.a. The Treehouse. Sweetlife also announced a second component to the festival: a food extravaganza featuring top regional and national food chefs and vendors.
This is the first year Sweetlife Festival http://www.sweetlifefestival.com/ is expanding to two stages, more than doubling the number of bands playing the April 28th festival at Merriweather Post Pavilion http://www.merriweathermusic.com/ in Columbia, Md. The Treehouse will feature emerging acts, many coming off the SXSW buzz, others who are just gaining notice among industry insiders; all are bands sweetgreen is excited to introduce to the crowd at Merriweather. The Treehouse line-up includes: Delta Spirit, Twin Shadow, Zola Jesus, The Knocks, RAC, U.S. Royalty, Yuna, Haim, LP, Ben Browning (of Cut Copy) and BLUEBRAIN.
The Main Stage line-up will feature Avicii, Kid Cudi, The Shins, Explosions in the Sky, Fitz and the Tantrums, A$AP Rocky and fun.
“Some of my greatest memories growing up were going to festivals and getting turned on to new bands I’d never heard of before,” said Jonathan Neman, co-founder of sweetgreen and the Sweetlife Food & Music Festival. “That’s an important part of the experience. With The Treehouse, we want to introduce people to some of our favorite emerging acts, and give them a taste for amazing new flavors of music worth discovering.”
Yes, Shakespeare wrote, “If music is the food of the gods, play on.” But if he came to the Sweetlife Festival, he might paraphrase it “If food was the music of the gods, eat on.”
Sweetlife is expanding this year into a food festival with the addition of the sweetgreen & Serious Eats Food Forest, which will be populated with sweetgreen’s favorite chefs, food trucks and farms including José Andrés, Toki Underground, Shake Shack and Smucker Farms. There will also be specially added food and beverage delicacies at Merriweather’s concession stands throughout the festival grounds. VIP ticket holders will have access to a slew of distinctive offerings, including treats from Chef RJ Cooper, Rappahannock Oyster Bar and Dolcezza.
“Sweetlife is a celebration of living your best life and food is a big part of that,” said sweetgreen and Sweetlife Festival co-founder Nicolas Jammet. “Being healthy shouldn’t have to stop at a music festival. We want to reinvent the idea of festival food by bringing together our favorite chefs, farmers and food brands to build local and organic food concessions. We’re excited to bring top national talent in food and music together.”
Here are some of the additions that will be available at Merriweather during the Sweetlife Festival.
General Admission Food Forest + Concessions
Sweetgreen | Serious Eats | José Andrés’ Pepe Truck | FreshFarm | Taim Mobile | Bev Eggleston | Smucker Farms | Jim Lahey | Keany Produce | Momofuku Milk Bar | Pleasant Pops | The Big Cheese | Sweetflow Mobile | Roberta’s Pizza | Luke’s Lobster | Shake Shack | DC Central Kitchen | Toki Underground | Baked + Wired | Honest Tea | Applegate | Stonyfield | KIND Snacks | Bakery de France | Gordy’s Pickle Jar | Snikkidy Snacks | Sir Kensington Ketchup | TaDah! Foods | Peak Organic Brewery
VIP Food and Beverage Perks
RJ Cooper | Rappahannock Oyster Bar | Dolcezza | Spindrift | Quenchbuggy
VIP and General Admission tickets are on sale now through ticketfly.com and the Merriweather Post Pavilion and 9:30 Club box offices.
About sweetgreenBased in Washington, D.C. and founded by Georgetown graduates Nicolas Jammet, Jonathan Neman and Nathaniel Ru in 2007, sweetgreen makes eating healthy food both simple and tasty. Offering a menu of fresh, sustainable eats in an eco-friendly dining environment, the forward-thinking trio of entrepreneurs at sweetgreen is redefining the concept of fresh-casual cuisine. sweetgreen serves up its signature and classic salads and frozen yogurt with seasonal ingredients sourced from local farms. Committed to sustainability in all areas, sweetgreen provides an enlightened workplace for its employees as well. For more information, visit www.sweetgreen.com.